If you owned a dry cleaners, restaurant, Pilates studio or most any other kind of business, the usual SEO rules would apply. Most businesses are only competing with their peers for the top-10 of Google. As a real estate agent you are competing with Zillow, Redfin, Realtor.com, Trulia, Movoto, Homes.com and a host of national brokerage websites. In most cases you only have a couple of open slots you are competing for and even then, if you see an agent in the top-10, they have owned their domain for 10 to 22 years.
Recently I was interviewed by Elevate where I shared my thoughts on SEO strategies for real estate websites which I am sharing with you below.
It is apparent that blogging and Google reviews have an impact on real estate SEO. We teach our website clients the methods I described in the video and anybody with a blog, preferably in a WordPress website they own, can hire us to do it for them. Please click on this link for more information.