We ran across an exciting addition to the Google Business Page boxes that appear in the upper right of Google page one search results for for businesses that have created or claimed their Google business page. You have heard me say, “If the largest search engine in the world has a review system, you should probably pay attention to it”. This is why we promote the use of Google reviews as a primary source of your online reviews. Based on the image below, you will see in addition to the Google reviews, you will see Facebook and Yelp reviews are showing up in the Google business box section called “Reviews from the web”.
From a perspective of the importance of having online reviews, the fact Google has added Yelp and Facebook reviews to their business box is quite telling. From what we can tell, the reviews are being automatically pulled and placed in the Google business box and is not a direct feed based upon some official data pipeline between Yelp, Facebook, Google and others. Here is a short video I did explaining it.
In a prior blog post where I wrote about stats that came directly from Google regarding the fact 49% of your prospects want to trust you along with this latest addition of Yelp and Facebook reviews shows me now it’s more important then ever to take control of your online reviews. Please reach out to us for a free demo on how we can manage all of this for you.