Meet CJ Hays
CJ Hays is a Marketing Strategist. He has studied the psychology of the marketing conversion and has implemented many successful web-based marketing plans with positive consumer experiences. In the early 90’s he worked closely with AOL to direct content development for non-profits as AOL first started developing organizational landing pages (before actual websites were a reality).
CJ designed consumer marketing interactions for Motorola, Ford, National Geographic and a number of media outlets in addition to successful businesses he has founded.
CJ was part of a team that was on the forefront of bringing WordPress to real estate and is not only the marketing director of Agent Reputation but is the online marketing director for a number of successful real estate teams throughout North America.
CJ is known for his insights on blogging, video and staying steps ahead of the search engines in the real estate industry. As a speaker, he presents strategies quantified by statistics. Facts and not opinion. He teaches constancy and creativity vs inactivity and “the norm”.
Historical Content Retention(HCR) With Real Estate Websites You Own
Many of you know my stand on website ownership vs renting your real estate website. It all boils down to owning your online assets and the SEO [...]
Site Load Time Review Sites Cannot Quantify Real Estate Websites
There are a number of websites that ask you to type in your URL, wherein they will scrub your website looking for errors that may effect your [...]
There is no conspiracy…why your Yelp reviews are below the line
Image credit: dennizn / Shutterstock.com Sometimes I feel like I am beating a dead horse over this subject. Realtors that do not understand Yelp, end up hating [...]
Do you have full control of your WordPress real estate website?
I was reading posts today on the Lab Coat Agents Facebook group and came across a discussion about real estate website designers. One company had mentioned their [...]
Be very careful how you approach your clients for Yelp reviews
So I am on Facebook a few days ago and a local businessman puts out a boosted/sponsored post asking everyone to leave him Yelp reviews. Not only [...]
Case Study – Getting Negative Reviews Removed From Former Team Members
We built a website and provided reputation marketing services for a high-end luxury real estate brokerage in California. They reached out to us a month ago because [...]
Showcase Your Top Communities With Our New Community Websites
Many agents and brokerages have registered multiple domain names related to their local real estate market. And in fact, I have seen clients that have literally [...]
Beware of photo copyright notification scams
If you use an image on your real estate website including in your blog, the following rules would apply: You own the image or took the photo [...]
Real Estate Websites Do NOT Generate Leads
I am serious, real estate websites do not generate leads. Traffic via calls to action(CTA’s) and lead capture tools do. Real estate websites are just containers that [...]
SEO for Real Estate Websites
If you owned a dry cleaners, restaurant, Pilates studio or most any other kind of business, the usual SEO rules would apply. Most businesses are only competing [...]
The difference between “Breaking” and “Trending” news in blogging
Of the 4 computer monitors on my desk, one is monitoring breaking news via RSS feeds. I like to stay current on the news of the day and I [...]
If you own your real estate website, is it 100% portable?
Image credit: David MG / Shutterstock.com I had previously written a post about whether an agent had true administrative control of their WordPress website. But something new [...]