Realtors Are Restaurants!
Just like with restaurants, nowadays people look for reviews on sites like Google & Yelp before making a decision about which Realtor to choose.
If you have been searching the internet trying to find new ways to generate leads, we have a few tips for you. The first thing you need to understand in today’s world of online marketing is that your most valuable asset is your reputation.
Whatever type of marketing you’re currently doing, people are going to Google you to see what other people are saying about you. Whether you’re spending dollars on leads, PPC, SEO, magazines, flyers, or radio, what people find when they search for you online can determine whether or not they will choose you or your competitors.
One of our best marketing tips for real estate agents is to build a 5 star online reputation. You must first start by providing excellent customer service for every client. You also need to have a system in place that allows you to capture feedback from every client. An effective strategy involves employing a system that features:
If you’re spending dollars on marketing, and you do not have an easy to access 5 star online reputation, you are not maximizing your marketing dollars.
Once you’ve gotten a good start at building your online reputation, the next key strategy you should consider is to buy a domain that should belong to you or your business. For example, if your name is John Smith, you should check to see if johnsmith.com is available. If it is not, try johnsmithrealestate.com, or johnsmithproperties.com, or other combinations of your name, or your business name. This will keep a domain that will help potential clients find you online, and out of the hands of someone that may use it in a way that will hurt your online reputation, or demand that you pay an outrageous high price to get it back.
The next move you may consider is buying your own website. If you are using your corporate/brokerage website platform, you usually don’t have much control over the types of content, scripts, tools, and other important factors that are necessary when it comes to getting your website ranked favorably on Google. Be sure to find someone that specializes specifically in real estate website design, because you want to make sure you’re converting your traffic into leads at a high ratio.
So to recap: