With more than 500 million daily active users (of which 110 million are within the United States), Instagram is still the fastest growing social media platform of all platforms available. And, over 63% of those millions of daily active users are between the ages of 18
and 34 – an age range prime for gaining the attention of first time home buyers and current homeowners.
Prime Real Estate
Real estate images and videos were literally made for Instagram; beautiful images of stunning front elevations,
kid-friendly backyards, chef kitchens, and luxurious bathrooms… it’s all prime real estate for Instagram posting.
Instagram Feed & Story Posting
When it comes to Instagram Stories like the one shown below,
one third of the most viewed Stories are those posted by businesses.
Let’s Get You Seen!
We have worked with Instagram for over six years, solely within the real estate industry, and during those years we have gained
incredible knowledge and skills around what works and what doesn’t when posting images to Instagram. We will post on the
best days of the week, at the best times (for your time zone), with the best content, captions and hashtags to ensure your images
and videos reach the perfect audiences time and again.
What’s Included
- Determine best Instagram account name and create (if not yet in place)
- Audit existing Instagram account including:
- Best public facing name
- Description
- Inclusion of contact information
- Link to website (or landing page)
- Review existing content and archive those that do not fit the desired branding
- Review Highlights and modify where necessary including Highlight covers
- Determine audiences to focus content around
- Monthly update to posts performance and adjustments being made to continually improve it.
- Plan a variety of content to be used for meeting the needs of determined audiences which may include:
- Coming soon listing front elevation (if allowed by local Association)
- New listing front elevation
- New listing carousel (multiple images in one post)
- New listing video
- Images of architecture
- Images of before and after renovations
- Images of interior rooms
- Images of backyards/pools/outdoor entertainment areas
- This or That posts – “Which do you prefer?” image-based posts to encourage engagement
